JIS Miami April Introduces the NEW JIS Education Series, Expects Record Attendance

March 15, 2016

Norwalk, CT (March 15, 2016) - On April 9, 2016 at 10:00 AM the first JIS Miami April Show, as part of the industry-leading Reed Jewelry Group that also produces the JCK Events, will open its doors at the Miami Beach Convention Center.  The April Show (April 9-11, 2016) is a uniquely intimate event dedicated to providing the jewelry buying markets of Latin America, the Caribbean, the United States, and Canada with the newest jewelry designs for Mother's Day, Father's Day, graduation gifting, wedding season, and summer tourism.

In addition to being a unique jewelry buying and selling event, the April Show is now also a place to gain essential industry knowledge with the first ever JIS Education Series.  With two full days of complimentary education (Saturday, April 9 and Sunday, April 10) conveniently located on the Show Floor, the program features an impressive lineup of speakers and exciting topics dedicated to driving business forward in the modern jewelry world.  Speakers include Becky Arreaga of Mercy Mambo who will reveal how to capture young, affluent multicultural shoppers, Steve Casco of CardNotPresent.com who willlead a discussion on accepting payments, optimizing costs, and controlling fraud, Ben Smithee of LUXEINTELLIGENCE who will guide you to success in today's digital world, Shane Decker of EX-SELL-ENCE that willdisclose methods to successfully close a variety of sales, and many more.  With education playing a key role in business success, not only are attendees excited for the program, but the speakers are as well.  Speaker Becky Arreaga, a seasoned marketing executive with over 25 years of experience targeting multicultural audiences for Fortune 100 brands, can attest.  "Mercury Mambo is thrilled to be a part of the inaugural JIS Education Series.  We believe the focused learning sessions will allow attendees to gain valuable business-building insights that can lead to exponential growth."  For a full list of speakers and session topics, visit jisshow.com/education.

Jordan Tuchband, Industry Vice President, who has been with the show for over sixteen years, has a special passion for the April Show. "This event has always been different than other shows in the industry at this time of year.  It was originally established around the needs of Latin American buyers for jewelry product before the important Mother's Day holiday.  It has since evolved into an exciting event that brings customers together who prefer doing business in a more intimate setting.  It's ideal for exhibitors to meet with new customers and have meaningful interactions, particularly from Latin America and the Caribbean, and develop lasting relationships – both personal and professional – and both necessary for success in the industry. With the ownership change last summer, attendees and exhibitors will continue to benefit from the expansive investments Reed Exhibitions is making in the JIS brand.  Prime example is the new JIS Education Series."

In conjunction with the JIS Education Series, the April 2016 Show is already expected to see record numbers of attendees based on the wave of success JIS has been riding since being acquired by Reed Exhibitions in summer 2015. The two previous JIS Miami Shows and the only two that have been produced under Reed thus far, January 2016 and October 2015, concluded with a combined attendance increase of more than 20%.  These increases are attributed to the participation of exciting new and legacy exhibitors (such as B.A. Gold, William Lam, Super Gems, Haimov Jewelers, Paramount Gems, and Quality Gold) and a number of intriguing new show upgrades - including the JIS Platinum Club for the elite jewelry buying community, upgraded lounges with complimentary WiFi and lux relaxation areas, networking happy hours, and more – now adding the new JIS Education Series to the growing list of show amenities.

There is still time to be a part of this historic JIS Miami event.  To register to attend, apply to exhibit, or learn more about the show, visit jisshow.com or call directly at 1-800-840-5612.  Onsite registration is also available by providing the necessary credentialing documents listed in the FOR BUYERS section on jisshow.com.

About Jewelers International Showcase (JIS)

The Jewelers International Showcase (JIS) was founded in 1979 to supply the jewelry trade markets of Latin America, the Caribbean, Florida and the southeastern United States with product in advance of the busiest buying times of the year.  JIS Miami events take place three times a year – January, April and October – in the beautiful South Beach district of Miami Beach, Florida.  Launching summer 2016, JIS expands its collection of events and its unique "at-show" delivery heritage, by joining Las Vegas Jewelry Week with JIS Exchange at the Tropicana Las Vegas.  All JIS shows in are produced by Reed Exhibitions, the world's leading event organizer with more than 500 events in 43 countries.  For additional information on JIS Miami events and the new JIS Exchange, visit jisshow.com.

For more information, please contact

Jordan Tuchband
Industry Vice President
jtuchband@reedexpo.com
+1 (203) 840-5402

Meghan Hogan
Marketing Director
mhogan@reedexpo.com
+1 (203) 840-5348

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